Keukenhof Gardens, Lisse, Netherlands 30 Apr 2026

Keukenhof Gardens, Lisse, Netherlands

Imagine a flower sparking a financial frenzy. Sounds unlikely, right? Yet in the 1630s, tulips did exactly that in the Netherlands. During tulip mania, rare bulbs became luxury items traded for astonishing sums—some valued at prices comparable to a house. Why so valuable? Unusual colours and striped patterns were scarce and unpredictable, and collectors wanted the rarest varieties they could find.

© Martin Ruegner/Getty Images

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